Google Bomb / Google Bombing
The practice of using anchor text to make a page show up in the SERPs under keywords that are out of context for that page.
For instance, if you want your competitors page to be #1 on Google for “absolute moron”, you’d get as many people as
possible to link to their page using “abosute moron” as anchor text.
Google bombing can of course also be used to create a positive effect.
In theory you could get your own site listed at the top for very targeted
keywords using the same technique.
Both these uses are of course aimed at manipulating search results and as such one could consider it spam or maybe just good SEO?
Has anyone had success with this method?
February 14th, 2007 at 2:05 pm
I had to comment on this because I love Matts post about other peoples site and why their site is not doing well in the SERPs.
“The recent algorithm to minimize the impact of Googlebombs, we continue to do data pushes on a near-daily basis where some people can see their rankings change:”
http://www.mattcutts.com/blog/algorithm-to-reduce-googlebomb-impact/#comment-95036