• Number of searches (overture, word tracker, google keyword tool, keyword discovery)
• Number of results: google search
• Number of results: yahoo search
• Number of results: MSN search
• Number of results: allintitle search
• Number of results: intitle search
• Number of results: inanchor search
• Top 10 pages in the search results
• Pagerank of top 10 pages

You should compile reports and make them easy to understand for clients, structure your keyword reports around the web site structure, show an estimate on how competitive a keyword is, and compare related keywords. You may even want to think about utilizing graphs from different keyword tools.

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