Making your users happy
“When users get what they want from you quickly and easily, they’re more likely to come back next time.” - Matt Cutts
The general idea is to run a company around users while respecting their rights. I’ve always believed the experience,
information and the website should be controlled by the user.
“Send your users away happy and they’ll come back” - Eric Schmidt
That to me says it all. Just look at Google as an example of such practices.