Rand over at SEOmoz did a nice little write up on Keyword Cannibalization

• Internal Anchor Text - since you’re pointing to so many different pages with the same subject, you can’t concentrate the value of internal anchor text on one target.
• External Links - If 4 sites link to one page on “snowboards,” 3 sites link to another of your “snowboard” pages and 6 sites link to yet another “snowboard” page, you’ve split up your external link value among three pages, rather than consolidating it into one.
• Content Quality - After 3 or 4 pages of writing about the same primary topic, the value of your content is going to suffer. You want the best possible single page to attract links and referrals, not a dozen bland, replicated pages.
• Conversion Rate - If one page is converting better than the others, it’s a waste to have multiple, lower-converting versions targeting the same traffic. If you want to do conversion tracking, use a multiple-delivery testing system (either A/B or multivariate).

I figured someone might find this useful as I did. I don’t know everything and I feel every little bit helps when your trying to make millions.

This entry was posted on Friday, March 9th, 2007 at 10:25 am and is filed under news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.