News from Camron Deen: San Diego Web Design & Development and SEM/SEO Services | Phone: (760) 712-3478

Archive for December, 2007

Optimize Your Title

Monday, December 17th, 2007

Every web page should have a title and every good title should have keywords.

Include only your main keywords.  You want to use the least amount of keywords you can, the idea being that Google will give each of the
keywords more weight and the higher you will rank.  So in other words don’t use every keyword you can think of in your title.

This would be a perfect title for your web page.

Search Engine Optimization | SEO/SEM Camron Deen

Rememeber always put your most important keywords first.  Replace all “ands” with “|” character.  Make sure the titles pertain to the page.

Google Analytics Site Search

Monday, December 17th, 2007

Google Analytics is great for showing just about everything about your users. I’ve noticed that some of my clients have not even touch on one special feature in Google Analytics. The Site Search. From an SEM standpoint this is a goldmine of information because every time a user lands on your site and performs a search ( if you have a search box ), they literally tell you in their own words what they are looking for. This gives you the access to drill down and see how they attempted to refine their search when they didn’t find what they were looking for. If your running ecommerce you will see how this correlates with conversion. Another sweet section in the Site Search if your doing a lot of ecommerce like me is the ability to break down Categories ( product groups ) and Trending ( track metrics over time ).

The Site Search reports are located within the content section. You will first need to enable Site Search to see the reports.

Analytics Site Search

Google Analytics Beta Comparison Feature

Thursday, December 13th, 2007

Today when I was checking Analytics I noticed a new feature which allows you to compare metrics (One Metic, Two Metrics, and Compare to Site).  You can find this feature under Dashboard/Visits.

google-analytics-graph-mode.jpg