Google Analytics is great for showing just about everything about your users. I’ve noticed that some of my clients have not even touch on one special feature in Google Analytics. The Site Search. From an SEM standpoint this is a goldmine of information because every time a user lands on your site and performs a search ( if you have a search box ), they literally tell you in their own words what they are looking for. This gives you the access to drill down and see how they attempted to refine their search when they didn’t find what they were looking for. If your running ecommerce you will see how this correlates with conversion. Another sweet section in the Site Search if your doing a lot of ecommerce like me is the ability to break down Categories ( product groups ) and Trending ( track metrics over time ).

The Site Search reports are located within the content section. You will first need to enable Site Search to see the reports.

This entry was posted on Monday, December 17th, 2007 at 11:46 am and is filed under google. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.